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How To Make Money With Affiliate Marketing - the beginners guide

There are several ways to make money online, and one of the most trusted and productive ways is through CPA Marketing. CPA Marketing is quite straightforward and flexible. In this guide, we will be discussing all you need to know about CPA Marketing and how to make good money from it.

So, let’s go!

What is CPA Marketing?

CPA means Cost Per Action, or in other contexts, Pay Per Lead (PPL). It requires lesser efforts compared to selling products (affiliate marketing). CPA marketing focuses on getting a specific action from your traffic, perhaps getting them to submit a pin code, email address, or phone number. Also, through CPA marketing, you can get your traffic to download a file, fill up a form, or even get a sale. 

We are all interested in freebies, and this is what you basically explore in CPA Marketing. You simply direct your traffic to a certain task, and in return, you get paid. A single CPA offer can fetch you between $0.5 and $20, while the unusual, high-end ones pay as much as $700. Quite lucrative, you will agree!

Now let’s find out how it works!

How CPA Marketing Works

Popular CPA Networks control almost all CPA marketing processes. Once the CPA Networks receive the products or tasks from a CPA offer creator or vendor, they promote them to CPA Marketers. As a CPA Marketer, you earn a pre-determined amount of money for every offer. The exact amount usually depends on the amount invested by the CPA offer creator or vendor. 

The first step is to apply to a CPA Network. Once you secure approval, you proceed to check the current offers of the network. Choose the best offers, based on personal preference, and promote them to the targeted traffic.

Which should you choose between CPA Marketing and Affiliate Marketing?

As hinted earlier, CPA marketing is simpler compared to affiliate marketing. Unlike affiliate marketing that requires you to make sales before you get paid, sales is not a prerequisite for earning with CPA Marketing. You can decide to distribute irresistible and free apps, trial products, and similar offers to people. While at it, include a certain action, such as placing an order for a free trial product, confirming the free offer, or downloading a trial software – this is where you make your profit. Feel free to browse through the internet for CPA-driven websites.

Important CPA Networks-Related Terms

  1. EPC

EPC means Earning Per Click. While this doesn’t necessarily imply that you get money to bring just clicks to your offers, it means that you get paid the EPC rate on every click. For instance, if your CPA offer of $1.50 records 500 clicks from 30 publishers, with 50 clicks converting into leads out of the 500 clicks, the EPC would be ($1.50*500)/50 = $0.15.

  1. Advertiser and Publisher

CPA Networks are paid by advertisers to ensure that their offers convert, while Publishers are the promoters of these offers on the CPA Network. Both the Publishers and Advertisers get paid in the end.

  1. Payout/CPA rate

This is what you are paid per every single lead/action for the CPA offer you are promoting. A good offer must have a high Payout/CPA rate.

  1. Conversion

Usually calculated in %, it represents how well a CPA offer is doing. Hence, a good CPA offer must have a high conversion rate. For instance, the example in (1) above will have a conversion rate of (50/500)*100% = 10%.

  1. Incentive and Non-Incentive

Although quite unpopular, these CPA terms are significant. According to Google, “incentive” means “a payment or concession to stimulate greater output or investment.”  It describes a digital bribe that is paid in return for artificial actions/leads from people. Hence, incentive offers will require you to toast people by including money, coupons, and other gifts. These will get them to take the desired action. Conversely, non-incentive offers frown at any of these.

  1. Country Code

Considering that almost all the CPA offers out there are country targeted, it is essential that you promote your offers to the right country. For instance, offers meant for Australian traffic should not be promoted to the US. Examples of country codes include US, BR, AU, and UK, plus they are usually mentioned alongside the offers.

  1. Offer Type

There are different offers on CPA Networks. For instance, we have offers that deal with Purchases, Mobiles, Downloads, Pins/Email Submission, and Surveys, among others.

  1. CPA Communities

These are online forums and community threads where CPA Marketers meet and discuss new and useful ideas. Joining such communities will sharpen your skills as a CPA Marketer. They include CPA Elites, CPA Hero, and Warrior Forum, among others.

 

How to Promote CPA Offers

There are numerous ways of promoting CPA offers and getting paid for it. However, in this piece, we will be dwelling on the simplest and most effective ways. They include:

  1. Crafting top-notch content and promoting the same on reputable blogs, article directories, and web 2.0 websites.
  2. Creating high quality converting videos and leveraging on video marketing to get leads. Recommended video marketing platforms include Vimeo, Dailymotion, and YouTube, among others.
  3. Creating relevant content on your offers and sharing them on social networks and communities like LinkedIn, Google+, Twitter, and Facebook. It is, perhaps the simplest way.
  4. Getting conversions/actions using blogs that correspond with the offers of your CPA networks.
  5. Purchasing banner ads space on reputable websites and advertising your offers on them.
  6. Creating a personal email list – it is the best method of getting high-quality leads. Check out GetResponse and similar email list building platforms to get started.
  7. Coming up with an entirely new website based on your exact CPA offer, after which you rank the website so that it receives maximum CPA leads. 
  8. Running profitable PPC Campaigns and Facebook ad campaigns – they tend to bring significant profits for your CPA offers.

How To Receive Payments From CPA Networks

As a CPA Marketer, you can choose among multiple payment options to get your CPA Marketing proceeds. However, the most popular ones are PayPal and Bank transfer. Others include Western Union, Check, Payoneer, Payza, and Skrill among others.  

We will recommend Payoneer and Paypal – with the former over the latter. A Payoneer account comes with a virtual bank account, registered under the Bank of America, alongside a Mastercard you can use for cash and ATM transactions worldwide.

 

  Ready to get started?

With the information you have imbibed so far, it is safe to say that you are ready to dive into the world of CPA Marketing. If yes, follow the guidelines below:

  1. Apply for an affiliate/publisher account at Kick My Ad! or any other a reputable CPA Network.
  2. Once your account is approved, proceed to browse through the offers on the CPA Network.
  3. Select your country of preference and while looking through the offers under this country, watch out for the conversion rate or EPC (Earnings Per Click). Remember that an ideal CPA offer must have high conversion rates or EPC.
  4. If building a website is not feasible, consider using social media platforms as well as video sharing sites and Web 2.0 sites. All these will help you to promote your CPA offers as you want.
  5. Conversely, if creating a website is possible, it is highly recommended. Get a domain from a reputable domain supplier and hosting from a good hosting company. With these, you are just a few steps away from creating your CPA website, and ultimately making money.

So, that would be all. If you have questions, additions, or contributions, please feel free to share them with us in the comment section. We will be on the ground to proffer answers to all your questions or inquiries. Also, do share this article with your friends and colleagues. Indeed, everyone can make money from CPA Marketing!

 

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